Mark Zuckerberg Reveals Threads, Meta’s New Social Media Platform, Has Lost Over Half Its Users

Mark Zuckerberg: Meta's Threads Has Lost Over Half its Users

In a recent update, Meta boss Mark Zuckerberg revealed that Threads, the new social media platform, has experienced a significant decline in its user base. Despite an explosive start with over 100 million users within its first five days of launch, the platform has struggled to retain its initial user influx.

Mark Zuckerberg acknowledged the decline during a call with employees, where he stated, “If you have more than 100 million people sign up, ideally it would be awesome if all of them or even half of them stuck around. We're not there yet.” He attributed the situation as “normal” and expressed optimism that retention would improve as new features were added to the app.

One of the primary criticisms faced by Threads has been its limited functionality, including issues with post display and content availability. Meta's chief product officer, Chris Cox, addressed this concern and shared that the company is focusing on integrating more “retention-driving hooks” to re-engage users. For instance, they are working to ensure that people using the Instagram app can easily access important Threads content, given that the two platforms are closely tied, requiring users to have an Instagram account to sign up for Threads.

During the call, Mark Zuckerberg also updated employees on Meta's ambitious venture into the virtual reality world, called the Metaverse. He mentioned that progress on augmented reality (AR) and virtual reality (VR) technology is on track, but he anticipates mainstream adoption to occur in the next decade. This prediction may raise concerns as Meta's Reality Labs division, responsible for VR headsets and other products, has accumulated significant losses.

Despite Threads' challenges, Meta as a whole remains financially strong, reporting a profit of $7.79 billion in the last quarter. This financial stability enables the company to continue its exploration of the Metaverse and invest in cutting-edge AR and VR technology.

On a lighter note, Mark Zuckerberg also touched on the headline-making issue of his proposed cage fight with fellow tech titan Elon Musk. While both expressed interest in the idea, Mr. Zuckerberg admitted uncertainty about whether the fight would materialize.

In conclusion, Threads faces hurdles in retaining its user base, but Meta remains committed to improving the platform through innovative features. Mark Zuckerberg's ambitious plans for the Metaverse continue, signaling a long-term vision for the company's future in virtual reality technology. Despite occasional quirky proposals like the cage fight, Meta remains focused on its core mission of connecting people through technology.

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