PVR Cinemas
PVR Cinemas, the largest multiplex chain in India, has introduced new food and beverage (F&B) offers across its cinemas nationwide in response to the recent reduction in GST rates on cinema hall food and beverages. The GST Council, composed of representatives from all states and UTs, decided to lower the service tax on F&B consumed in cinema halls from 18% to 5%.
F&B sales are a significant source of revenue for the cinema exhibition industry, particularly for multiplexes, which earn up to 35% of their revenues from this segment. In light of the reduced tax rates, PVR has launched attractive F&B offers for moviegoers.
On weekdays from Monday to Thursday, between 9 am and 6 pm, customers can enjoy a variety of food items such as hotdogs, burgers, popcorn, sandwiches, and beverages at affordable prices, with combo deals starting at just Rs 99. For weekend moviegoers, PVR Cinemas is offering “bottomless popcorn and Pepsi,” allowing unlimited tub refills, along with family meal combos that significantly reduce F&B spending by up to 40%.
PVR took to Twitter to announce these offers using the hashtag #PVRHeardYou, which was in response to a viral tweet criticizing the high prices of food and beverages at the multiplex. However, specific terms and conditions for the offers were not provided at the time of writing this article.
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In addition to the F&B offers, both PVR and INOX are gearing up for a busy year of film releases. Some of the highly anticipated films include Mission Impossible 7: Dead Reckoning Part One, Barbie, Oppenheimer, The Marvels, Killers of the Flower Moon, and The Hunger Games: The Ballad of Songbirds & Snakes.
Furthermore, Bollywood fans can look forward to major releases like Rocky Aur Rani Kii Prem Kahaani, Dunki, Sam Bahadur, Animal, OMG 2, Tiger 3, and Dream Girl 2. Southern film enthusiasts can anticipate films like Pushpa 2, Indian 2, Salaar, and Jailer, all scheduled to hit the screens later this year.
In conclusion, PVR Cinemas new F&B offers aim to provide affordable options for moviegoers following the reduction in GST rates. With a promising lineup of upcoming film releases, cinema enthusiasts can look forward to an exciting year ahead.
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