Pajero & Lancer Maker Mitsubishi Returns to India with TVS
Iconic Pajero and Lancer maker Mitsubishi is making a comeback in India, teaming up with TVS Mobility. Mitsubishi Corporation plans to invest Rs 300 crore in TVS Mobility, acquiring about 32 percent ownership.
Remember the days when the Pajero and Lancer ruled Indian roads? Well, they're making a return, in partnership with TVS Mobility, to bring back these beloved models and more to our streets.
With a substantial Rs 300 crore investment, Mitsubishi Corporation is showing its commitment to the Indian market. They're eyeing a significant share in the passenger car, commercial vehicle, and Material Handling Equipment (MHE) segments.
What sets this partnership apart is the shared vision of both entities. TVS Mobility's Director, R. Dinesh, highlights the strategic significance of this collaboration. He emphasizes how this move will enable them to provide end-to-end solutions across the vehicle ecosystem, from sales to service.
Shigeru Wakabayashi from Mitsubishi Corporation is all about seizing the Indian market's opportunities. This isn't just about selling cars; they're also investing in after-sales services through TVS Automobile Solutions (TASL).
You might have noticed, that, besides Suzuki Motor, there aren't many Japanese car companies here. But with TVS Mobility's success with Honda dealerships, they're aiming to change that. The plan is to expand the reach of Japanese car brands across India, using TVS Mobility's expertise.
So get ready, India! Mitsubishi is back, and they're teaming up with TVS Mobility to bring you a fresh lineup of vehicles. With TVS Mobility's wide network and experience in sales and service, it's going to be a smooth ride for Mitsubishi's return.
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