MakeMyTrip Witnesses 3400% Rise in Lakshadweep Searches
MakeMyTrip has seen a remarkable 3400% increase in searches for Lakshadweep since Prime Minister Narendra Modi's recent visit. This surge in interest prompted the online travel company to launch the ‘Beaches of India' campaign, offering exciting discounts and encouraging travelers to explore the beautiful beaches across the country.
Raj Rishi Singh, Chief Marketing and Business Officer of MakeMyTrip, shared, “Lakshadweep has experienced a significant 3400% surge in searches since the PM's visit. This inspired us to create the ‘Beaches of India' campaign, providing customers with information about India's beaches along with remarkable deals and discounts.”
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In response to the recent boycott Maldives campaign, EaseMyTrip also announced the suspension of all Maldives flight bookings. Nishant Pitti, co-founder and CEO of the travel company, expressed solidarity with the nation, stating, “In solidarity with our nation, @EaseMyTrip has suspended all Maldives flight bookings.”
MakeMyTrip records 3400% rise in Lakshadweep searches since PM Modi's visit https://t.co/hlI67V8Mn6
— ANI (@ANI) February 28, 2024
The decision to suspend Maldives flight bookings was driven by the principle that ‘country comes before business,' according to Pitti. This move followed derogatory comments made by some Maldivian leaders against PM Modi and his Lakshadweep visit. The Maldives government rejected these remarks, leading to the suspension of three deputy ministers for their derogatory social media posts against PM Modi.
Despite the controversy, PM Modi's visit to Lakshadweep has generated immense interest, as evident from the surge in on-platform searches. MakeMyTrip's ‘Beaches of India' campaign aims to capitalize on this heightened curiosity, encouraging travelers to explore the stunning beaches the country has to offer.
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